Hidden Side

The “Hidden Side” LEGO minifigure category, introduced in 2019, is part of an augmented reality (AR) play experience. This theme features minifigures of a group of teen heroes and ghostly villains, along with sets that allow players to interact with the physical LEGO models through a smartphone app. In the “Hidden Side” world, players can hunt and capture ghosts while uncovering a spooky, supernatural storyline. This innovative theme combines physical play with digital technology, providing an engaging and immersive experience that bridges the gap between the real and virtual worlds.